THE THEORIES OF PLATO ARE AS VALUABLE, relevant, and chilling for today's leaders as they were in 409 B.C.
"Unless either philosophers become kings in the cities, or those who are now called kings and rulers sincerely and adequately get to philosophize, and there can be found in the same person both political power and philosophy, the crowd of those who are nowadays driven by their nature toward either one exclusive of the other having been forcibly set aside, there can be no end, dear Glaucon, to the evils in cities, nor, methinks, to those of humankind."*
Effective leadership demands introspection, self-awareness, discipline, civic virtue, integrity and a sense of purpose at the deepest level. What does this have to do with marketing and branding? As we see it, these core values and characteristics are mandatory to building lasting brands and to developing sound business strategy tied to sound marketing strategy.