Your go-to-market strategy should be a mix of practicality and vision. The deliverables in your marketing timeline need to be kept at a sustainable level. Your educational calendar for blogging needs to be in place. Your messaging should be integrated and leveraged across all media, including the sales team. Your story has to be real. Branding matters. It's the flag under which you ride, it proceeds you, and, hopefully, over time and with care and feeding, leaves an indelible mark in the minds and hearts of your customers.
