clemans on marketing: confessions and misdemeanors

Immortality is in the Bag.

Hint Fashion Magazine's celebrity totes "flew off their servers like porn". Each star is surrounded by his or her personal trademarks, from doves and gloves to monkeys and guitars. Hmmmm. Seems like an awesome, fun, and cheap way to promote your brand and get it carried around. Swag it.

Entrepreneur Mindset

Your go-to-market strategy should be a mix of practicality and vision. The deliverables in your marketing timeline need to be kept at a sustainable level. Your educational calendar for blogging needs to be in place. Your messaging should be integrated and leveraged across all media, including the sales team. Your story has to be real. Branding matters. It's the flag under which you ride, it proceeds you, and, hopefully, over time and with care and feeding, leaves an indelible mark in the minds and hearts of your customers. 

 

Gallery Lafayette Gets it Done!

Christmas in Paris. Who can resist? Happy Holidays to All!

Yelp for Customers

I was invited to a private event with 200 of the Bay Area's top Yelp reviewers. Free booze and food, who could resist? 34 reviews came back, pushing the restaurant venue to a 4.5 star rating. Business should boom. It's about the star system. Yelp help here.

Become Your Customer

 

During sacred tribal ceremonies, Native American shamans sometimes wore masks and other regalia depicting animals thought to be sacred. They dressed up in costumes that represented  bear, for instance, and became bear.

Let's get back to walking a mile in our customers' moccasins, then talk to them and see what happens.