I stood in line with all the other devotees of Sprinkles. The most divine cupcake store in the world, delivering to the Playboy Mansion, placing peace signs on their confections, and serving the masses. Strategically located on Little Santa Monica, a block off Rodeo Drive, down the street from Kitson and the paparazzi, and you're there. The architecture, all natural ingredients, graphic design system, color palette. Attention to detail. Simple. Doing one thing very, very well! Try the red velvet cupcakes.
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