Made in Mexico.

 

Perception can still be everything. 

One client designs and produces exceptional cast bronze home accessories, made  in Mexico. When the designer shared  the location of her foundry with an enthusiastic design store manager, the manager balked.

Another client markets 150 hand-carved architectural elements  – designed in the U.S., but produced by master woodcarvers in the famed Jiang Xi Province in China. He downplays their origin because most of his customers expect "Old World Italian". Even Italy is going to China. We are lucky to have artisans around the world still plying their crafts and charging prices that are within reach. 

It is true that your sales pitch must be "refined" to fit the customer – benefits and pain points carefully mapped out ahead of time. That's just business.