Trench Marketing.

A bunch of us were waiting in line for cabs outside the Palace Hotel in downtown San Francisco. 

Late for dinner at the Elite Cafe. 

A limo driver pulled up and gave us a deal. We jumped in, along with a stranger going our way. She turned out to be the international marketing manager for Bare Escentuals cosmetics. 

After querying us about the make-up products we currently use, she offered to send us samples. 

"I am always looking for new customers to try the brand and give us feedback".

 We readily agreed. 

True to her word, a big box arrived on Tuesday with four "bareMinerals Get Started Kits" ($59.98 each) and Buxom Big and Health Lip Polish – matched to our individual skin types. 

She now has 4 new customers, one of whom, unbeknownst to her, is a blogger who's telling the world.

Is this just a girl thing? Nope. This is a very smart marketing thing. Adopt and replicate.

Comments

[Bihter]

Hi Laurie,

Just wanted to say that I've started reading your blog. I'm wondering if you have heard about the book, "What Men Don't Tell Women About Business". I heard the guy (Chris Flett) on the Today Show and thought you probably have already heard of him. I'm wondering what your thoughts were. He seems to be really taking on the 'Old Boys Club". I just emailed him, but haven't heard back.

Anyway, keep up the great writing.

Best,

Bihter.

[Bihter]

Hi Laurie,

I've been doing some additional research on the author, Chris Flett, that I talked about on my last comment. His company is "GhostCEO" (www.GhostCEO.com) and his book is a bestseller. I found it on Amazon here. Anyway, he was in the NY Times last Sunday under the "Career Couch" and he makes reference to women's blogs like yours so I thought you might like to connect. I'd like to see you interview him and see what he's all about. I saw on another blog he was a guest blogger. His email is: chris@ghostceo.com

Best wishes,

Bihter.

[laurieclemans]

Thank you for your thoughts. I will check it out. I am seeing an Old Girls Club rearing its head in corporate America! Women are realizing that body slamming may be necessary every once in a while and visibility is a good thing.