Oprah in cyberspace.

Take a look at the Eckhart Tolle webcast class series on Oprah.com. She's channeling Direct Marketing 101: compelling offers, partner marketing, targeted messaging, topical and universal issues that ignite interest and controversy, on demand access to archives and learning experiences, social media, opt-in house list building opportunities big time, loyalty program, etc. You may think that housewives are her primary demographic. Friends and colleagues of mine tuning in across the country: ballroom dancers, bank vice presidents, photographers, marketing executives, software developers, account executives, construction project managers, etc, etc. More than 700,000 registered for the 10-week seminar. What's up next for Oprah? Second Life?