We work with two successful companies who ascribe to the direct sales business model. They are at last ready to test search engine marketing and pay-per-click. Their goals: improve visibility, targeted traffic, and leads.
Here's the blunt truth they needed to hear: During an organic search, their businesses won't show up anywhere near page one. Prospects had a snowball's chance of finding them.
The good news – an aggressive geo-targeted pay-per-click multi-search engine marketing program, tended to constantly, can improve lead quality, increase users, maximize visibility, convert prospects, and boost natural search ranking.
The Numbers
78 percent of Internet users research a product or service online before buying it, and 71 percent buy online.
Too Big to Ignore
Internet users constitute an audience of an estimated 203 million people in the U.S. alone.
If It’s Not Measured, It’s Not Managed
(Google Search Engine Marketing Case Studies)
Online Business Software Company:
1/10 click-throughs became a lead.
Online Discount Tire Company:
15% increase in online sales
Global Real Estate System:
90% of customers came from search engines.
70% searched for properties on line.
Retail Display and Equipment Company:
Doubled business within one year.
Pay-Per-Click Process & Tools
Search Engine Marketing Strategy
Keyword and Key Phrase Generation
Ad Creative
Call to Action
Bid Management
Analytics
Over three to six months, the results are measured and the bidding tweaked accordingly. Judiciously planned, you'll spend much less on SEM than adding a new sales person or building or running an advertising campaign. No one can guarantee a #1 ranking on Google, and the medium is volatile, but Search Engine Marketing has proven itself a worthy tool for business building.