A few months back, I blogged about First Community Bank. Today, I revisited their website and fell in love all over again. Their visuals and content play to me, and I suspect, to a whole lot of other hardworking folks as well. The site's down to earth, comforting and personal – even when talking about financial matters.
"This is the giant advantage of the small. Small organizations have the privilege of looking their customers in the eye. Small doesn't necessarily mean small in numbers. It's an attitude. Does your organization require a form to get something done, or does one human choose to interact with another? Does bad news come in the form of memos that obfuscate the truth, or is it delivered face to face?"
FCBCOLO has transcended the norm. They've torn down the barriers that separate us and replaced them with human connection, a reality check and understanding.
(I'm thinking they're healthy "2s" (the helper) and "3s" (the achiever) on the Enneagram.)